Data, Data, Data for Your Success

The basis for target-oriented marketing is data & information. That is why the systematic gathering and analysis of market data has been one of our top priorities for a while now.

We collect:

• internal data on sales volumes and turnover in various channels, with retail customers an in different markets
• consumer data from our own online shop
• freely available, external data on sales volumes, turnover, distribution and rotation in retail chains and other institutions
• freely available consumer data from external online marketplaces and online shops
• paid data from market research companies (where appropriate)

We can thereby:

• identify distribution reserves and develop targeted counter measures
• visualize the market performance of products and taste variants and recommend comprehensive portfolio changes.
• evaluate the success of retail marketing activities and give recommendations for the future marketing mix.
• make projections of sales volumes and turnovers for established and new brands and give them valuable input for their marketing strategy